July 12-14 sees the staging of Soga 2024, the acronym for Southern Gardasee, a must-attend event for custom car lovers. We are partnering with the event with the Labocosmetica product line, aimed at car detailing fans
Soga is a special event, born on the southern shore of Lake Garda from which it takes its name. Its acronym in fact stands for Southern Gardasee and is organized by a group of car enthusiasts who had previously participated in similar events abroad.
The desire to create a similar event in their homeland led them to initiate the first Garda gathering in 2013.
Since then, Soga has grown year by year to make the meeting in northern Italy one of the most popular in Europe among tuning enthusiasts.
In the different editions, the venue and program have changed, but not the spirit of the event, which is based on the enthusiasm of the participants. A passion shared by Labocosmetica, which supports the event organized south of Lake Garda.
Labocosmetica and its detailers star at Soga
Soga 's partner is Labocosmetica, the highest quality range consisting of products specifically for car detailing, the discipline that makes every car shine like new.
Also participating in the event are professional detailers from the Labocosmetica team who, in addition to caring for the cars at the rally, perform hands-on car detailing demonstrations. In addition to our Master Detailers Fabio D'Avenia and Reggy Cox, also present on the lake are. Andrea Syll, Marco Sarro e Andrea Bellotti. Our detailers are on hand to answer enthusiasts' questions and reveal the secrets to professional car detailing.
A dreamy view
This year Soga is being held July 12-14 at the Villa Conti Cipolla di Olfino, a hamlet of Monzambano (MN), a municipality a short distance from Peschiera del Garda and the lake.
Soga is the benchmark event for car tuning enthusiasts, many of whom come to Lake Garda from Germany. The passion for one's car is manifested in its customization, so much so that none of the cars that participate in Soga are the same as the others.
And all kinds of cars can be seen: for example, Audi RS4, S8 and TT, Mini, the rarer Nissan Skyline. BMW 3 Series and Volkswagen Golfs of all eras, VW Scirocco and a vintage Beetle, as well as Americans such as an old Chevy and a recent Camaro have already been accepted by the organizers, who have the right to choose.
Exceptional protagonists are Porsche 911s, as well as Lexuses, but the most original of all is surely a Trabant, once the queen of East Germany.
All the cars that participate in Soga are not ordinary; on the contrary, they have some exceptional features that tell of their owner's personality. And Labocosmetica products make it possible to highlight the uniqueness of each example, enhancing all its details.
The program of Soga 2024
The appointment for participants in Soga 2024 is at the Villa Conti Cipolla located at Strade dei Colli 60 in Olfino (MN). This villa, built around the mid-19th century, is one of the best examples of Art Nouveau architecture in the Alto Mantovano area. Abandoned in the mid-1970s, after two decades of decay it was restored and transformed into a location for meetings and events.
It is the Labocosmetica inflatable arch that, on Friday, July 12 welcomes all participants to Soga 2024 . The program begins at 5 p.m. with the welcome party that runs until midnight.
Admission is open to all those with a visitors ticket, valid for three days.
The cost of the ticket for the whole weekend is 25 euros, reduced to 20 for the online presale. Inside the grounds of the villa there is a chance to admire the participants' cars lined up there.
On Saturday, July 13, access for visitors who want to admire the cars on display at Villa Conti Cipolla is possible from 10 a.m. until midnight. Again, it is necessary to be in possession of the entrance ticket.
On Sunday, July 14, the last day of the event, opening for those who have purchased tickets is still scheduled at 10 a.m., but closing is earlier at 10 p.m.
Food, drinks and gadgets can be purchased in the event area with special tokens, which are sold on site.
At the Labocosmetica space you can meet our professional detailers and watch their hands-on demonstrations, as well as ask questions about car detailing techniques.
Don't miss Soga 2024
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